Perfectwhitetee is a clothing brand that is focused on providing high-quality, comfortable, and stylish white t-shirts for both men and women. The company was founded with a simple mission - to create the perfect white tee that everyone can rely on. Founded by Jen Menchaca & Lisa Rodrigues, the brand has grown fast over the last three years. John Hickey, the CMO of perfectwhitetee, approached us to help leverage email marketing to help grow and scale the brand's online presence.
We started off by strategizing the flows we needed to focus on as we onboarded perfectwhitetee in October 2022, with just a month left to prep for November, the most important month of the year. With support from Jen and Lisa, we were able to deploy the automations and then plan out the campaigns for both Oct and Nov. From there on we create a content calendar that focused not just on products but also leveraging the subscriber list to grow the brand's following overall using loyalty, referral, and giveaway strategies. We also helped audit and optimize the website to improve the conversion rate on site as well.
In November 2022, 50% of the brand's total revenue came from Klaviyo. Since then the team at AskTimmy consistently produced results with 40-50% revenue attribution from emails. Over the period of 1 year perfectwhitetee generated almost a million dollars from just emails!