Co-founded in 2022 by Beth & Sean, Leelo is a small business based out of Perth, Western Australia that's all about fashion, fitness & wellness. They reached out to our team to help them get started with email marketing as they knew their store was bleeding revenue with no email marketing strategy in place.
As LeeloActive had no foundation in terms of email marketing, the first step for us to strategize and set up the core flows. As a very visual brand, we knew the email template needed to be very clean, aesthetically pleasing, and had to do a great job showcasing the brand's value propositions. Once had the flows in place we started working with Sean on the campaign calendar and consistently engaged the subscriber list to grow the brand and the revenue.
In month 1, we went from 0% to 22% revenue from Klaviyo. Over the timeframe of 8 months, our team was able to scale that to 44% revenue from just emails. All in all, the brand generated half a million in rev. just from emails.